Backgrund
With a new flagship store in Östermalm, Stockholm, the Swedish menswear brand Eton continues its global expansion of the retail concept.
Assignment
We carried out the full turnkey contract, building the entire 110 sqm store in close collaboration with interior designers from Nitton93 and architects from the UK-based Quadrant Designs.
Challenge
This project was defined by extreme attention to detail, where we played a key role in adapting material selections for the Swedish market. Additionally, the architectural concept featured curved shapes, presenting an exciting challenge for our craftsmen.
Solution
With skilled and dedicated team members, along with strong collaboration with Nitton93 and Quadrant, we found creative solutions, kept to the schedule, and brought Eton’s vision to life.
Result
The new store stands out with its flowing shapes, offering customers a unique experience while embodying Eton’s exclusive brand identity.
Share
