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&Other Stories

Address: Kungsgatan 37, Gothenburg. Client: H&M/&Other Stories
Opening year: 2019

Background

H&M Group decided to open one of its branded shops, &Other Stories, in an old department store building from 1910.

Assignment

A turnkey contract with a request to retain certain elements of the existing property and recreate its original feeling.

Challenges

Logistical challenges, a tight schedule and sensitivity to the wishes of the architects.

Solution

Think outside the box and back one another 100%.

Result

A fantastic shop in a historic building.

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